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Sunless tanning and skin care brand has global distribution.
January 5, 2018
By: Melissa Meisel
Specialty pharmaceutical company Crown Laboratories, Inc. has acquired Vita Liberata, an Ireland-based company with advanced organic formulations, specializing in sunless tanning and skin care products. Founded in 2003 by Alyson Hogg, Vita Liberata was the first completely non-toxic tanning brand, with a collection of odorless products free from parabens, perfume and alcohol. Vita Liberata products employ the company’s proprietary Advoganic Technology, which combines cutting edge skin chemi...
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